Principles for managing essential processing*

 

 

• Segmenting principle: People learn better when a multimedia lesson is presented in learner-paced segments rather than as a continuous unit.

 

• Pre-training principle: People learn better from a multimedia lesson when the know the names and characteristics of the main concepts.

 

• Modality principle: People learn better from animation and narration than from animation and on-screen text.

 

 

Principles for reducing extraneous processing

 

 

• Coherence principle: People learn better when extraneous words, pictures, and sounds are excluded rather than included.

 

• Redundancy principle: People learn better from animation and narration than from animation, narration, and on on-screen text.

 

• Signaling principle: People learn better when the words include cues about the organization of the presentation.

 

• Spatial contiguity principle: People learn better when corresponding words and pictures are presented near rather than far from each other on the page or screen.

 

• Temporal contiguity principle: People learn better when corresponding words and pictures are presented simultaneously rather than successively.

 

 

Principles based on social cues

 

 

• Personalization principle: People learn better when the words are in conversational style rather than formal style.

 

• Voice principle: People learn better when words are spoken in a standard-accented human voice than in a machine voice or foreign-accented human voice.

 

 

 

Square Egg Media  is committed to individualized, creative and interactive multimedia approach to education. We believe that the well documented success of multimedia learning is due to  the parallel between multimedia and the “natural” way people learn. This topic has been researched and published in the context of Information Processing Theory.

Simply put, people learn better from words ,pictures and video than from words alone. Our multimedia education philosophy is rooted in 3 main principles: